◦ New client onboarding

Deposit received.
Now we build.

Active project Target launch: 4 weeks from intake Est. intake time: 15 min

Two things unlock week one: the intake questionnaire below and your credentials via password manager. The faster those land, the faster we launch.

◦ The plan

Four weeks, front to back.

Here's exactly what happens and when.

1
Week 1 — Terrain & brand

We map the ground before we build on it.

Intake reviewed — any gaps chased once, then a quick call to fill them in
Baseline snapshot recorded: rankings, map pack position, load time, GBP state, review counts — this becomes the "was" column in every future terrain report
Keyword map: 1 primary "near me" target + 3–5 secondary local terms
Brand guide drafted: colors, type, voice, dialed to your vertical
You get one round of notes on the brand direction
2
Weeks 2–3 — Build

The site goes up, mobile-first, wired to convert.

Up to 8 pages, one CTA per page, booking system wired in
Every service page: H1 = [service] in [city] + outcome, FAQ block with direct-answer first sentences
Schema markup: LocalBusiness, FAQ, and service structured data
Speed target: under 2.5s mobile load
Google Business Profile rebuilt: categories, services, hours, photos, first post
3
Week 4 — Launch

Live. Then we make sure it sticks.

Client walkthrough, one revision round
Redirects mapped from every old URL — never skipped, this is where redesigns kill traffic
Search Console submitted, Analytics verified
Launch post prepared for your social and GBP
Final invoice (remaining 50%) sent at launch
Month 1 retainer deliverables agreed in writing
Ongoing — Retainer rhythm

Monthly. Consistent. Accountable.

Credits used per your plan — one credit = one geo blog post or one revision, never banked beyond one month
GBP kept active: posts, responses, photo updates (Growth: weekly cadence)
Terrain report in your inbox the first week of every month, always vs. your day-one baseline
One plan check per quarter — if you're growing and want more credits, easy to upgrade
◦ Part 1 of 2 — Intake

15 minutes of homework.
Then we take it from here.

Answer directly in an email to taiga.gamell@gmail.com with subject line: Taiga intake — [Your Business Name]. Take 15 minutes, be specific where it matters — your own words beat polished answers every time.

The business
Q 01

Business name exactly as it should appear everywhere.

Legal name + display name if different. This becomes your NAP standard across all platforms.

Q 02

Address, phone, and email — exactly as they should appear online.

Consistency here directly affects local search ranking. One format, used everywhere.

Q 03

Services or classes offered, and the 1–3 you most want to grow.

Cash services first. We'll build dedicated pages for the top earners.

Q 04

Which prices are you comfortable publishing publicly?

Yes or no per service. Publishing prices reduces low-intent contacts and improves SEO.

Q 05

Who is your ideal customer?

Describe your favorite current patient or member — age, situation, what they were dealing with before, why they're a great fit.

Q 06

Name your top 3 local competitors. What annoys you about their marketing?

We'll benchmark against them and find where you can clearly own territory they're ignoring.

The goal
Q 07

What does a great month look like in numbers?

New patients, members, inbound calls, trial signups — whatever the metric is, put a number on it.

Q 08

What's the single action a website visitor should take?

Book, call, or trial signup. One CTA per page. We need to know which one drives your business.

Q 09

Booking system in use — link and how we access it.

Mindbody, Jane, Calendly, Square, custom — include the URL. Credentials come via password manager, not here.

Brand & taste
Q 10

Three websites you like — any industry — and one word about each.

Not necessarily competitors. Just sites that feel right to you. Your gut reaction tells us more than any brief.

Q 11

Anything about your current brand you want to keep.

Logo, colors, tagline, a specific photo. Tell us what's sacred and what's up for grabs.

Q 12

Words you'd use to describe your practice or gym. Words you'd never use.

Both lists matter equally. The "never" list shapes voice faster than anything.

Q 13

Do you have photos of the space, team, and clients (with consent)?

Real photos outperform stock by a wide margin. If none exist, we'll schedule a shoot — it's worth it.

Proof
Q 19

Paste your 3 best reviews or testimonials.

Google, Yelp, email, direct message — wherever they live. Verbatim is best.

Q 20

Any before/afters, transformations, or results you're proud of.

With consent to publish. This becomes social proof on the site and a source for GBP posts.

◦ Part 2 of 2 — Credentials

Send access via password manager. Never email.

Share a secure note in 1Password, Bitwarden, or similar — not in the body of an email. Here's what we need to get into the build.

🌐

Domain registrar

GoDaddy, Cloudflare, Namecheap, Google Domains — login or DNS access.

⚙️

Current website or hosting

Squarespace, Wix, WordPress, Webflow admin — login credentials.

📍

Google Business Profile

The Google account that owns the GBP — we'll need manager access.

📊

Google Analytics & Search Console

If set up. If not, we'll create and connect both during the build.

📅

Booking system

Mindbody, Jane, Calendly, Square — login and any embed keys needed.

📱

Social accounts to link

Instagram, Facebook, LinkedIn — we'll add these to the site footer and GBP.

Never paste passwords in email or text. If your team doesn't have a shared password manager yet, use a free Bitwarden account — send us the shared vault item. This protects you as much as us.
◦ What happens next

You'll hear from us within 24 hours of your intake.

Step 01

We review your intake

Within 24 hours. If anything's unclear we chase it once — or schedule a 15-minute call to fill in gaps fast.

Step 02

Brand direction lands in week one

Colors, type, voice, tone. You get one round of notes. We implement and move to build.

Step 03

Site preview in week two

First full build on a preview URL. You'll be able to click through every page on mobile and desktop.

Step 04

Revisions + launch in week four

One revision round, then we push live. Old URLs redirect, Search Console submits, GBP posts go up.

Step 05

Terrain report month one

Rankings, map pack position, load time, inbound — all vs. the baseline we recorded on day one.

Step 06

Ongoing, never dormant

Monthly deliverables, monthly terrain report, quarterly strategy check. You grow or we adjust.

◦ What we're building toward

Proof we look for and the kind we help you collect.

The best proof is specific. Vague praise doesn't convert. Real results do.

What makes strong proof

Specificity converts. Generic doesn't.

"Great service" is noise. "Went from 8 patients a day to 14 in the first 90 days" is signal. Before/after numbers, named results, and specific outcomes are what turn a site visitor into a booked appointment.

What we do with your proof

We place it where it earns its keep.

Testimonials on service pages, results in FAQs, transformation photos as GBP posts. Nothing goes in a sidebar. Every proof element has a conversion job and a search optimization angle.

◦ Month one, locked in at launch

Your retainer starts the day the site goes live.

Here's exactly what you're getting from day one, by tier. Most clients treat this as the thing that compounds everything the Rebuild started.

Roots · $199/mo

1 credit/mo

One geo blog post or revision per month, hosting oversight, basic GBP upkeep. The floor that keeps you from ever going fully dark.

Steady · $499/mo

3 credits/mo

Three deliverables — blogs, revisions, or page updates — plus GBP upkeep. Roughly one piece of work per week. The natural rhythm for most clinics.

Growth · $999/mo

8 credits/mo + full management

8 deliverables, active GBP management, review-generation system, local rank tracking, and a full terrain report the first week of every month. This is where the compounding happens.

Not sure which tier yet? No pressure during the build. We'll look at where your rankings are, how much competition you're up against, and what your growth goals are — then recommend a starting tier at the week-four walkthrough. You're not locked in either way.
◦ Ready to go

Questions before submitting your intake?

15 minutes on a call is faster than an email thread. Pick a time and we'll clear everything up.

Book a quick call